About
A small partnership firm.
Diametric Ideas is a consultancy for technology transformation. We design around what people already do well, and we judge success by whether it is adopted.
Set up as a vanilla partnership in FY 2015-16.
Expertise
What we bring.
Decades of experience
Decades in advertising, brand strategy, behaviour change, media, investment banking and consulting, including technology transformation for the Government of India. We know where large change stalls, and why.
PwC · EY · Mudra · The Times of India
Born into a digital world
Two of us grew up in a digitally democratised world, with deep access to knowledge networks, technology-driven collaboration, and new kinds of work and income. We see how people learn and earn now, because we do it ourselves.
Together, we see what neither sees alone.
Approach
How we think.
Define before you design
Most problems are hard because they are poorly defined. We spend our first effort on the question, not the solution.
Start from what already works
The shortcuts and workarounds people invent are the best evidence of what a tool must support.
Pass the first-user test
A complex idea must make sense to a smart, non-technical user before it goes any further. Simplicity is how ideas get delivered, and delivery is how they get adopted.